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portada Adaptive Decision Making
Type
Physical Book
Publisher
Author
Language
English
Pages
482
Format
Paperback
Dimensions
22.9 x 15.2 x 2.5 cm
ISBN13
9781636515946

Adaptive Decision Making

Bettman, James R.; Publishers, Vibrant (Author) · Vibrant Publishers · Paperback

Adaptive Decision Making - Bettman, James R.; Publishers, Vibrant

New Book Imported to Netherlands
Delivery: 24 Aug - 26 Aug Shipping: 5 to 6 business days.
€ 88,93
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€ 88,93

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Synopsis "Adaptive Decision Making"

Adaptive Decision Making by James R. Bettman explores how individuals and consumers adjust their decision-making strategies based on context, complexity, and evolving goals. Unlike static models of behavior, this book emphasizes flexibility-how people shift between intuitive shortcuts and analytical thinking depending on the situation.Drawing from decades of behavioral and cognitive research, Bettman delves into topics such as dynamic preferences, decision strategies under time pressure, and how feedback influences future choices. He also investigates the role of motivation, learning, and uncertainty in shaping consumer behavior across diverse environments.This book is essential reading for professionals in marketing, behavioral economics, and design who aim to understand how real-world decisions deviate from idealized models. With clear explanations and empirical foundations, Bettman presents a practical framework for interpreting decision-making as a fluid and adaptive process.Part of the Legend in Consumer Behavior series, this book captures the evolution of decision science and offers powerful insights for anyone seeking to influence or predict behavior in an ever-changing marketplace.

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The binding of this edition is Paperback.

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