Name: Advertitis
SKU: 3834504
Price: 16.86 EUR
Availability: InStock
Author: Creative Clinicians; The Creative Clinicians

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Type

Physical Book

Publisher

Authorhouse

Author

Creative Clinicians; The Creative Clinicians

Year

2010

Language

English

Pages

112

Format

Paperback

ISBN

1452000166

ISBN13

9781452000169

Synopsis "Advertitis "

Someone has to make the first cut on the cadaver and the Creative Clinicians have done it with precision. Dissecting the pharmaceutical advertising business and marketing communication, they go below the skin, into the anatomy and physiology. They present not only an internal retrospection on how the creative message irrevocably breaks down through wayward opinion or compliment cascade, but in the process offer invaluable insight and practical tools in which to remedy the situation and remain compliant in an ever-changing healthcare system. Advertitis is essential reading for anyone in pharmaceutical marketing searching for brilliant medically inspired creative in an environment ever-governed under a microscope of scrutiny.

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Advertitis - Creative Clinicians; The Creative Clinicians

Synopsis "Advertitis "

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