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portada ARTIFICIAL INTELLIGENCE-BASED CUSTOMER RELATIONSHIP MANAGEMENT
Type
Physical Book
Year
2025
Language
English
Pages
108
Format
Paperback
Dimensions
22x15 cm
ISBN13
9786208453077

ARTIFICIAL INTELLIGENCE-BASED CUSTOMER RELATIONSHIP MANAGEMENT

Nicoleta Valentina Florea;Gabriel Croitoru;Lavinia Denisia Cuc (Author) · LAP LAMBERT Academic Publishing · Paperback

ARTIFICIAL INTELLIGENCE-BASED CUSTOMER RELATIONSHIP MANAGEMENT - NICOLETA VALENTINA FLOREA;GABRIEL CROITORU;LAVINIA DENISIA CUC

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Synopsis "ARTIFICIAL INTELLIGENCE-BASED CUSTOMER RELATIONSHIP MANAGEMENT"

This book explores the integration of Artificial Intelligence (AI) into Customer Relationship Management (CRM) to enhance organizational performance, customer loyalty, and marketing efficiency. It begins by defining CRM and its strategic, operational, analytical, and collaborative forms, emphasizing the value of long-term customer relationships. The book examines how AI revolutionizes CRM through predictive analytics, personalized interactions, customer segmentation, sentiment analysis, and journey mapping. It discusses digital marketing trends and the behavior of modern digital consumers, especially younger generations, in an AI-driven marketplace. Tools like machine learning, chatbots, and data analytics improve customer targeting, satisfaction, and retention. Strategies for reducing customer churn and reactivating lost clients are detailed, supported by key performance indicators. The book highlights how AI transforms traditional CRM into a dynamic, data-driven approach that fosters trust, value creation, and competitive advantage.

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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.

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