Name: B2B Technology Marketing
SKU: 49812177
Price: 26.63 EUR
Availability: InStock
Author: Taylor, Hugh
ISBN: 9780615862941

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Type

Physical Book

Author

Hugh Taylor

Publisher

Taylor Market Intelligence, Inc.

Language

English

Format

Paperback

Dimensions

22.9x15.2x1.2 cm

Weight

0.31 kg.

ISBN13

9780615862941

Synopsis "B2B Technology Marketing"

Marketing technology products to business customers is a distinct discipline. It doesn't resemble consumer-facing tech marketing at all. It's not even the same as business-to-business (B2B) marketing in general. B2B technology marketing requires a completely different way of thinking about customers, products, and markets, mostly because these factors are in a permanent state of flux. This book takes a pragmatic, strategically informed view of B2B technology marketing, exploring the essential responsibilities of the B2B technology marketing executive, including: - Lead generation - Filling the sales pipeline - Strategic messaging - Supporting the sales team - Communications and public relations - Creating customer preference - Product marketing

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B2B Technology Marketing - Taylor, Hugh

Synopsis "B2B Technology Marketing"

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