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portada Beyond Hofstede
Type
Physical Book
Publisher
Author
Year
2009
Language
English
Pages
320
Format
Paperback
Dimensions
21.6x14 cm
ISBN13
9781349300464

Beyond Hofstede

Cheryl Nakata (Author) · Springer Nature B.V. · Paperback

Beyond Hofstede - Cheryl Nakata

New Book Imported to Netherlands
Delivery: 21 Sep - 28 Sep Shipping: 11 to 15 business days.
€ 59,81
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Synopsis "Beyond Hofstede"

Hofstede introduced a culture paradigm that has been widely influential in international business. However, its relevance in light of culture’s increasing complexity due to globalization has been questioned. Alternative culture frameworks and perspectives are offered by leading scholars in global marketing and management.

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