Name: Brandjack
SKU: 63534800
Price: 59.76 EUR
Availability: InStock
Author: Q. Langley
ISBN: 9781349677177

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Type

Physical Book

Publisher

Springer Nature B.V.

Author

Q. Langley

Year

2017

Language

English

Pages

316

Format

Paperback

Dimensions

21.6x14 cm

ISBN13

9781349677177

Brandjack

Q. Langley (Author) · Springer Nature B.V. · Paperback

New Book Imported to Netherlands

Delivery: 06 Oct - 13 Oct

€ 59,76

Import costs and 9% BTW included in the price ✅

€ 59,76

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Synopsis "Brandjack"

Containing 90+ case studies including BP, Beyoncé, Pizza Hut and Chrysler, this is the first book to analyze brandjacking - when organizations lose control of their brand’s image online. Combining crisis communication and social media, this book charts the trend’s growth, offering advice to those who find themselves at the mercy of brand pirates.

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Brandjack - Q. Langley

Synopsis "Brandjack"

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