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portada Brands with purpose
Type
Physical Book
Author
Publisher
Language
English
Pages
52
Format
Paperback
Dimensions
22.9x15.2x0.3 cm
Weight
0.09 kg.
ISBN13
9786206637882
Categories

Brands with purpose

María Belén Bos (Author) · Our Knowledge Publishing · Paperback

Brands with purpose - Bos, María Belén

New Book Imported to Netherlands
Delivery: 25 Sep - 29 Sep Shipping: 13 to 14 business days.
€ 44,45
Import costs and 9% BTW included in the price ✅
€ 44,45

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Synopsis "Brands with purpose"

Did you know that if most of the world's brands disappeared tomorrow almost no one would notice? What is happening in the world of advertising? Why are brands failing to connect in a meaningful way with people? Consumer habits and the way we interact with brands have changed forever with the digital revolution. The democratisation of access to information transformed the way we connect and empowered people. As a result, marketing and advertising entered a process of revision and profound transformation. Strategic thinking, people-centred design and business models that take a triple bottom line approach are some of the tools that purpose-driven brands are incorporating to adapt to the changing context and bring differential value to their businesses. This book invites us to reflect on the paradigm shift that is taking place in the world of brands in order to unlearn, re-learn and appropriate new processes and tools that allow us to create strategies, ideas and actions that bring real value to people's lives.

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