Name: Causal Inference in Python: Applying Causal Inference in the Tech Industry
SKU: 55255002
Price: 64.42 EUR
Availability: InStock
Author: Matheus Facure
ISBN: 9781098140250

portada Causal Inference in Python: Applying Causal Inference in the Tech Industry

Causal Inference in Python: Applying Causal Inference in the Tech Industry

Type

Physical Book

Publisher

O'reilly Media

Author

Matheus Facure

Language

English

Pages

406

Format

Paperback

ISBN13

9781098140250

Edition No.

Causal Inference in Python: Applying Causal Inference in the Tech Industry

Matheus Facure (Author) · O'reilly Media · Paperback

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Synopsis "Causal Inference in Python: Applying Causal Inference in the Tech Industry "

How many buyers will an additional dollar of online marketing bring in? Which customers will only buy when given a discount coupon? How do you establish an optimal pricing strategy? The best way to determine how the levers at our disposal affect the business metrics we want to drive is through causal inference. In this book, author Matheus Facure, senior data scientist at Nubank, explains the largely untapped potential of causal inference for estimating impacts and effects. Managers, data scientists, and business analysts will learn classical causal inference methods like randomized control trials (A/B tests), linear regression, propensity score, synthetic controls, and difference-in-differences. Each method is accompanied by an application in the industry to serve as a grounding example. With this book, you will: Learn how to use basic concepts of causal inference Frame a business problem as a causal inference problem Understand how bias gets in the way of causal inference Learn how causal effects can differ from person to person Use repeated observations of the same customers across time to adjust for biases Understand how causal effects differ across geographic locations Examine noncompliance bias and effect dilution

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Causal Inference in Python: Applying Causal Inference in the Tech Industry - Matheus Facure

Synopsis "Causal Inference in Python: Applying Causal Inference in the Tech Industry "

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