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portada Changing the Deal
Type
Physical Book
Publisher
Author
Language
English
Pages
252
Format
Paperback
ISBN13
9798997202910

Changing the Deal

Jason P. Snow (Author) · Alvin Press · Paperback

Changing the Deal - Jason P. Snow

New Book Imported to Netherlands
Delivery: 30 Oct - 03 Nov Shipping: 5 to 6 business days.
€ 15,60
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€ 15,60

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Synopsis "Changing the Deal"

Consumers feel a continuous squeeze from the brands that once won their loyalty. Points get devalued. Data gets sold. New offerings come with a catch. The deal customers thought they knew keeps changing-often against them.Changing the Deal gives business leaders and marketers a rigorous framework for deepening customer relationships instead of eroding them. When companies shift from acquiring customers to monetizing them, they need a new playbook. Done right, it builds trust and mutual value.

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The book is written in English.

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The binding of this edition is Paperback.

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