Name: Concept Code: How to Create Meaningful Concepts
SKU: 49224323
Price: 24.40 EUR
Availability: InStock
Author: Gaby Crucq-Toffolo
ISBN: 9789063694326

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Concept Code: How to Create Meaningful Concepts

Type

Physical Book

Publisher

Bis Publishers

Author

Gaby Crucq-Toffolo

Year

2016

Language

English

Pages

192

Format

Paperback

ISBN13

9789063694326

Synopsis "Concept Code: How to Create Meaningful Concepts "

Conceptual thinking involves adding vision to a product, service, or organisation. Content is key, as it determines the coherence of the concept. Consumers want to experience every aspect of the concept. In addition, the producer must meet the emotional and functional needs of the consumer. Therefore, while it is necessary to “think conceptually”, it is also important to “do conceptually”; a concept must be executable (doable). In order to attract and bind your consumer, your concept becomes vital for your success.Concept Code guides you through every stage of bringing life to an idea in order for it to grow into a fully matured concept. It also gives insight into the importance of the consumer’s mind and how this functions in to make your concept successful.

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Concept Code: How to Create Meaningful Concepts - Gaby Crucq-Toffolo

Synopsis "Concept Code: How to Create Meaningful Concepts "

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