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portada Consumer Attitude Towards Soft Drinks Advertisements
Type
Physical Book
Author
Publisher
Language
English
Pages
88
Format
Paperback
Dimensions
22.9x15.2x0.5 cm
Weight
0.14 kg.
ISBN13
9786139846641
Categories

Consumer Attitude Towards Soft Drinks Advertisements

Kiran Kumar Kakumanu (Author) · LAP Lambert Academic Publishing · Paperback

Consumer Attitude Towards Soft Drinks Advertisements - Kakumanu, Kiran Kumar

New Book Imported to Netherlands
Delivery: 25 Sep - 29 Sep Shipping: 13 to 14 business days.
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Synopsis "Consumer Attitude Towards Soft Drinks Advertisements"

In an era of high degree of competitiveness, if there is one prerequisite to give businesses a competitive edge, it is the need to advertise effectively and efficiently. Since so much money is being devoted to advertising, analysing its impact remains vital for firms, especially for those forming part of the collusive oligopolistic market of soft beverages, where advertising helps in making the difference in the market place. It is important for advertisers to understand the advertising communication process so as to establish the advertising objectives in line with the receiver's response. In addition, advertisers can carefully select the most appropriate media mix to deliver the message to the target audience. The study mainly analyses the degree of influence advertising has on consumers‟ buying behaviour, with particular reference to Coca- Cola advertisements.

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