Name: Consumer Behaviour
SKU: 54952871
Price: 237.05 EUR
Availability: InStock
Author: Sethna, Zubin
ISBN: 9781529754063

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Type

Physical Book

Author

Zubin Sethna

Publisher

Sage Publishing

Language

English

Pages

616

Format

Hardcover

ISBN13

9781529754063

Edition No.

0005

Synopsis "Consumer Behaviour"

Informal yet academically rigorous in style, this fun and attractively laid out textbook continues to provide a comprehensive introduction to Consumer Behaviour, drawing on an accessible writing style, engaging examples and a wealth of learning features throughout. The text is balanced in its coverage of both psychological and sociological aspects of consumer behaviour, and examples of consumer behaviour are selected from around the globe, including many of the world's most popular brands and also B2B companies. This new edition has been fully updated to cover the impacts of the Covid-19 pandemic on consumer behaviour as well as the ongoing effects of technology, social media, digitalisation and climate change in adapting consumer behaviours. This textbook is essential reading for all students studying Consumer Behaviour. Zubin Sethna is a Professor of Entrepreneurial Marketing and Consumer Behaviour at Regent's University London.

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Consumer Behaviour - Sethna, Zubin

Synopsis "Consumer Behaviour"

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