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portada Data-Driven Retailing: A Non-Technical Practitioners' Guide
Type
Physical Book
Author
Publisher
Language
English
Pages
257
Format
Hardcover
Dimensions
23.4x15.6x1.8 cm
Weight
0.56 kg.
ISBN13
9783031129612
Edition No.
1
Categories

Data-Driven Retailing: A Non-Technical Practitioners' Guide

Louis-Philippe Kerkhove (Author) · Springer · Hardcover

Data-Driven Retailing: A Non-Technical Practitioners' Guide - Kerkhove, Louis-Philippe

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Synopsis "Data-Driven Retailing: A Non-Technical Practitioners' Guide"

This book provides retail managers with a practical guide to using data. It covers three topics that are key areas of innovation for retailers: Algorithmic Marketing, Logistics, and Pricing. Use cases from these areas are presented and discussed in a conceptual and comprehensive manner. Retail managers will learn how data analysis can be used to optimize pricing, customer loyalty and logistics without complex algorithms.The goal of the book is to help managers ask the right questions during a project, which will put them on the path to making the right decisions. It is thus aimed at practitioners who want to use advanced techniques to optimize their retail organization.

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The binding of this edition is Hardcover.

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