Name: Direct Marketing (in German)
SKU: 57846510
Price: 47.31 EUR
Availability: InStock
Author: Krafft Manfred,Gerdes Jürgen
ISBN: 9783834907288

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Type

Physical Book

Publisher

Gabler Verlag

Author

Krafft Manfred,Gerdes Jürgen

Language

German

Pages

189

Format

Paperback

ISBN13

9783834907288

Edition No.

2007th

Direct Marketing (in German)

Krafft Manfred,Gerdes Jürgen (Author) · Gabler Verlag · Paperback

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Synopsis "Direct Marketing (in German)"

Interaktives, dialogorientiertes Direktmarketing findet in der Unternehmenspraxis und der betriebswirtschaftlichen Forschung zunehmende Beachtung. Dieses Special Issue beschreibt am Beispiel der Branchen Automobil, Sportartikel und Finanzdienstleistungen anschaulich und fundiert aktuelle Entwicklungen im Direktmarketing. Dabei stehen u. a. Themen wie Endkundengeschäft, Kundenmanagement, Kundenbewertung, Budgetallokation, digitales Direktmarketing im Mittelpunkt.

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Direct Marketing (in German) - Krafft Manfred,Gerdes Jürgen

Synopsis "Direct Marketing (in German)"

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