Name: equipped to win
SKU: 4719302
Price: 23.53 EUR
Availability: InStock
Author: Chase, Michael
ISBN: 9780557277841

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Type

Physical Book

Author

Michael Chase

Publisher

Lulu.com

Topic

general

Language

English

Format

Paperback

Dimensions

22.9x15.2x1.6 cm

Weight

0.40 kg.

ISBN13

9780557277841

Synopsis "equipped to win"

The high-technology capital equipment business has its unique set of challenges. If you're an executive trying to compete in this world, you know it's not enough to just improve operational cost and efficiency. You need to consistently define and create winning products that are then successfully marketed to capture their full value. "Equipped to Win" shows you how to thrive in this world in a straight-forward how-to style. With "Equipped to Win" you get the capital equipment industry's best practices for strategy, product management, and marketing. Capital equipment executives, this is your guide for growing your business, improving profits, and beating the competition.

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equipped to win - Chase, Michael

Synopsis "equipped to win"

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