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portada Exploring Consumer Traits Online Market
Type
Physical Book
Author
Publisher
Language
English
Pages
168
Format
Paperback
Dimensions
22.9 x 15.2 x 0.9 cm
Weight
0.23 kg.
ISBN13
9780019610483
Categories

Exploring Consumer Traits Online Market

James M. Allen (Author) · Anjum Publishers · Paperback

Exploring Consumer Traits Online Market - M. Allen, James

New Book Imported to Netherlands
Delivery: 30 Jul - 03 Aug Shipping: 4 to 5 business days.
28,98 €
Import costs and 9% BTW included in the price ✅
28,98 €

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Synopsis "Exploring Consumer Traits Online Market"

Emerging technology and online environments have contributed to significant growth in the online knowledge market and entrepreneurs have begun to build businesses in the digital arena selling knowledge as a product. This study addressed the question of how personality traits impact the consumer's perceived value of online paid knowledge (OPK) products. The purpose of this qualitative analysis was to address how personality traits impact consumers' perceptions of value with online paid knowledge (OPK) products. Further, exploration of how these constructs form patterns that explain the perceived usefulness and perceived ease of use of OPK products, specifically online courses, of consumers in the U.S. from 2018-2021. Using a case study design, the conceptual framework for the study included the technology acceptance model (TAM) and the fivefactor model (FFM) of personality traits. The researcher analyzed responses from 22semi-structured interviews through an inductive thematic analysis approach.

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