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portada Focus Group Research
Type
Physical Book
Author
Publisher
Language
English
Pages
118
Format
Paperback
Dimensions
22.6x15x1 cm
Weight
0.20 kg.
ISBN
1611322561
ISBN13
9781611322569
Categories

Focus Group Research

Martha Ann Carey (Author) · Jo-Ellen Asbury (Author) · Routledge · Paperback

Focus Group Research - Carey, Martha Ann ; Asbury, Jo-Ellen

New Book Imported to Netherlands
Delivery: 08 Oct - 12 Oct Shipping: 14 to 15 business days.
€ 60,16
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€ 60,16

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Synopsis "Focus Group Research"

This volume provides a thorough introduction to creating and conducting focus group research projects. Carey and Asbury provide background on the history of focus groups then document the best practices in conducting a study using them. They also provide valuable advice on how to conduct a fair and accurate analysis of minorities and other vulnerable groups within the population at large. This book is an excellent introduction for any researcher looking to utilize focus groups in their next project.

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The book is written in English.

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The binding of this edition is Paperback.

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