Name: Graphics on the Move - Dynamic Branding
SKU: 57344722
Price: 33.72 EUR
Availability: InStock
Author: Shaoqiang Wang
ISBN: 9788419220554

portada Graphics on the Move - Dynamic Branding

Type

Physical Book

Author

Shaoqiang Wang

Publisher

Hoaki

Language

English

Pages

240

Format

Hardcover

ISBN13

9788419220554

Edited in

España

Synopsis "Graphics on the Move - Dynamic Branding"

In the information explosion age, where thereis a shift from staticprinted information to digital media, designs that can convey informationfaster, more convincingly and, thanks to mobile phones, ubiquitously, are likely to gain the public's favor.As a result, graphicdesigners are increasingly including animation in their work to enhance theirstorytelling, making it more functional on the one hand and livelier on theother, increasing interest by appealing to people's emotions and desire to beentertained. This book showcases the current state of motion graphics in lightof new media such as touch, mobile, outdoor anddigital video media. Divided into three chapters, it first posits how a"rethinking" of motion graphics is essential in the context of new media toensure that graphic design remains dynamic and able to engage people in both anappealing and informative way. The second chapter consists of exclusive interviewswith animation designers who discuss the nature of contemporary animatedgraphics and their work, while the final chapter includes selected projectsfrom across the world. Featuring the newest ideas and work of the world's mostadvanced designers, the book is a valuable source of inspiration andinformation for professional graphic designers and students.

Shaoqiang Wang

(Author)

View Author's Page

Wang Shaoqiang (nacido en 1969) es un diseñador, editor y académico chino especializado en diseño gráfico, comunicación visual, arquitectura y cultura contemporánea. Es profesor y supervisor de posgrado en la Academia de Bellas Artes de Guangzhou, y ha desarrollado una importante labor editorial vinculada a publicaciones internacionales de diseño. También ha ejercido como director del Guangdong Museum of Art y como profesor y supervisor doctoral en la Universidad de Ciencia y Tecnología de Macao. Su trabajo lo ha llevado a participar como jurado en destacados premios de diseño e ilustración.

Como editor, Wang Shaoqiang ha publicado numerosas obras dedicadas al diseño contemporáneo. Entre ellas se encuentra Nuevo diseño editorial: Libros, revistas, y otros formatos, publicado originalmente en 2022 por Hoaki, donde reúne ejemplos, fundamentos técnicos y proyectos sobre maquetación, tipografía, color y composición. También figuran Book Design, Page Design y Typography for Screen, consolidando su perfil como divulgador internacional del diseño gráfico.

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