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portada Handbuch Werberhetorik (in German)
Type
Physical Book
Publisher
Author
Language
German
Pages
665
Format
Hardcover
Dimensions
24.4x17x3.7 cm
Weight
1.25 kg.
ISBN13
9783110318104
Categories

Handbuch Werberhetorik (in German)

No Contributor (Author) · de Gruyter · Hardcover

Handbuch Werberhetorik (in German) - No Contributor

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Synopsis "Handbuch Werberhetorik (in German)"

This volume provides a broad overview of rhetoric phenomena in advertising, taking into account historical aspects of advertising and the systematic dimensions of rhetoric, various advertising genres and diverse concepts of 'rhetoric'. It focuses on commercial and political advertising, but also devotes specific chapters to other advertising domains (e.g., in society, culture, academia, and sport).

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All books in our catalog are Original.

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The book is written in German.

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The binding of this edition is Hardcover.

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