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portada Institutional Communication
Type
Physical Book
Author
Publisher
Language
English
Pages
68
Format
Paperback
Dimensions
22.9x15.2x0.4 cm
Weight
0.11 kg.
ISBN13
9786205852996
Categories

Institutional Communication

Hernán Astudilla (Author) · Our Knowledge Publishing · Paperback

Institutional Communication - Astudilla, Hernán

New Book Imported to Netherlands
Delivery: 11 Nov - 13 Nov Shipping: 13 to 14 business days.
€ 44,50
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€ 44,50

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Synopsis "Institutional Communication"

Institutional communication is related to marketing, advertising, press and public relations, but it goes beyond the functions performed by them, as it seeks to transmit the personality of the institution and the values on which it is based. Institutional communication has a dialogical character because it seeks to relate to those of the society in which it is present, both individuals and institutions, contributing to the common good through its specific aims.

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The book is written in English.

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The binding of this edition is Paperback.

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