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portada Internet Marketing and Big Data Exploitation
Type
Physical Book
Author
Publisher
Language
English
Pages
287
Format
Hardcover
Dimensions
21.6x14x1.8 cm
Weight
0.49 kg.
ISBN13
9781137488947
Categories

Internet Marketing and Big Data Exploitation

I. Chaston (Author) · Palgrave MacMillan · Hardcover

Internet Marketing and Big Data Exploitation - Chaston, I.

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Synopsis "Internet Marketing and Big Data Exploitation"

Understanding new strategic approaches is provided by examining how the online world is being exploited by organisations in sectors of a modern economy such retailing, healthcare and the public sector in terms of creating new forms of competitive advantage as a consequence of the advent of mobile technology and online social networks.

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The binding of this edition is Hardcover.

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