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portada Japanese Consumer Dynamics
Type
Physical Book
Publisher
Author
Year
2011
Language
English
Pages
244
Format
Hardcover
Weight
0.95
ISBN13
9780230242869
Edition No.
2011
Categories

Japanese Consumer Dynamics

Parissa (Edt) Haghirian (Author) · Palgrave Macmillan · Hardcover

Japanese Consumer Dynamics - parissa (edt) haghirian

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Synopsis "Japanese Consumer Dynamics "

Today Japan is still the second largest and most important consumer market in the world. This book discusses the development of Japanese consumerism, particularities of Japanese consumer behaviour and consumer rights, new consumer groups and emerging trend in the Japanese market.

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