Name: Lead Generation For Dummies
SKU: 40654789
Price: 20.86 EUR
Availability: InStock
Author: Dayna Rothman

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Type

Physical Book

Publisher

For Dummies

Author

Dayna Rothman

Topic

Marketing, Sales

Pages

384

Format

Paper

Dimensions

18.73 x 23.50 cm.

ISBN

111881617X

ISBN13

9781118816172

Synopsis "Lead Generation For Dummies"

The Buying Process Has Changed. Todays Marketers Need To Find New Ways To Reach Buyers And Get Heard Through The Noise. Lead Generation For Dummies Gives Marketers A Complete Explanation Of Strategies, Through Inbound And Outbound Marketing Tactics, To Master Lead Generation In Todays Complex Market. The Author Will Help Readers Expand Their Lead Generation Strategies To Go Beyond Simply Acquiring Leads And Nurturing Relationships That Will Lead To Sales. The Book Will Cover: - The Basics Of Lead Generation - Inbound Marketing - Outbound Marketing - Lead Nurturing - Tracking Roi On Your Campaigns - Steps To Create Your Lead Generation Plan - Lead Scoring To Know When A Lead Is Hot And Ready To Be Sent To Sales - Avoiding Common Pitfalls Of Lead Generation