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portada Managing Brands
Type
Physical Book
Publisher
Author
Year
2009
Language
English
Format
Paperback
ISBN
0077117484
ISBN13
9780077117481
Categories

Managing Brands

Sylvie Laforet (Author) · Mcgraw Hill Book Co · Paperback

Managing Brands - Sylvie Laforet

New Book Imported to Netherlands
Delivery: 12 Oct - 19 Oct Shipping: 16 to 20 business days.
€ 126,49
Import costs and 9% BTW included in the price ✅
€ 126,49

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Synopsis "Managing Brands "

Offers a fresh look at brand management and strategy and the pivotal role of branding in business environment. Suitable for students of branding at undergraduate and postgraduate levels, this book provides students with an incisive account of how successful brands are created, built and managed.

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The binding of this edition is Paperback.

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