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portada Managing Global Strategy
Type
Physical Book
Publisher
Author
Language
English
Pages
170
Format
Hardcover
ISBN13
9780367468552
Edition No.
1

Managing Global Strategy

William H. A. Johnson (Author) · Routledge · Hardcover

Managing Global Strategy - William H. A. Johnson

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Synopsis "Managing Global Strategy "

This concise, practical textbook clearly explains how to go about developing and implementing a global strategy for any organization, from Born Global start-ups, to more established large companies struggling to manage their global extensions, to nonprofits including non-governmental organizations (NGOs) and charities.Written clearly and concisely, this volume brings together multiple tools, models and frameworks into one resource to guide a successful global strategy development and implementation process. Issues covered include: - Internal and external environmental analyses;- Cross-cultural communication;- Structural considerations;- Leadership and motivation;- Foreign market entry, mergers, alliances and acquisitions.Upper-level undergraduate and postgraduate students of global business will appreciate this accessible guide to a highly complex endeavor, as will practicing managers in global organizations seeking a ready reference. Instructors will also value the outline of a semester-long project keyed to the book, developed and tested by the author.

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