Name: Managing Services Paperback
SKU: 19218654
Price: 86.59 EUR
Availability: InStock
Author: Alan Nankervis

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Type

Physical Book

Publisher

Cambridge University Press

Author

Alan Nankervis

Year

2005

Language

English

Pages

378

Format

Paperback

ISBN

0521606519

ISBN13

9780521606516

Edition No.

Synopsis "Managing Services Paperback "

Global services have supplanted agriculture, manufacturing and resources, as the primary source of international competitive advantage in many countries, providing wealth, employment, and almost unlimited future opportunities for growth, whether in traditional or more innovative forms. This book explores the strategic management of services through an Integrated Services Management Model which links operational, marketing, financial and human resource management functions, within a broad and diverse collection of international, regional, and local service contexts. It contains numerous case examples, student projects and exercises, with a particular focus on the Asia Pacific and Australasian regions.

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Managing Services Paperback - Alan Nankervis

Synopsis "Managing Services Paperback "

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