Hallo! Tracked shipping to Netherlands with Delivery Duty Paid for just €7 

Ship to
Netherlands
0

My Account

  • argentina
  • chile
  • colombia
  • españa
  • méxico
  • perú
  • estados unidos
  • internacional

menu

Select your country

Americas

Europe

Rest of the world

portada Marketing Analytics: Based on First Principles
Type
Physical Book
Author
Publisher
Language
English
Pages
432
Format
Hardcover
Dimensions
24.4x17x2.4 cm
Weight
0.88 kg.
ISBN13
9781352013214
Categories

Marketing Analytics: Based on First Principles

Robert W. Palmatier (Author) · J. Andrew Petersen (Author) · Frank Germann (Author) · Bloomsbury Academic · Hardcover

Marketing Analytics: Based on First Principles - Palmatier, Robert W. ; Petersen, J. Andrew ; Germann, Frank

New Book Imported to Netherlands
Delivery: 02 Oct - 06 Oct Shipping: 5 to 6 business days.
€ 250,95
Import costs and 9% BTW included in the price ✅
€ 250,95

Choose the list to add your product or create one New List

Go to My Wishlists
Calculate shipping cost

Synopsis "Marketing Analytics: Based on First Principles"

Using data analytics and big data in marketing and strategic decision-making is a key priority at many organisations and subsequently a vital part of the skills set for a successful marketing professional operating today. Authored by world-leading authorities in the field, Marketing Analytics provides a thoroughly contemporary overview of marketing analytics and coverage of a wide range of cutting edge data analytics techniques. It offers a powerful framework, organising data analysis techniques around solving four underlying marketing problems: the 'First Principles of Marketing'. In this way, it offers an action-oriented, applied approach to managing marketing complexities and issues, and a sound grounding in making effective decisions based on strong evidence. It is supported by vivid international cases and examples, and applied pedagogical features. The companion website offers comprehensive classroom instruction slides, videos including walk throughs on all the examples and methods in the book, data sets, a test bank and a solution guide for instructors.

Customers reviews

More customer reviews
  • 0% (0)
  • 0% (0)
  • 0% (0)
  • 0% (0)
  • 0% (0)

Frequently Asked Questions about the Book

Is the book original?

All books in our catalog are Original.

In what language is the book written?

The book is written in English.

What is the format of this book?

The binding of this edition is Hardcover.

Questions and Answers about the Book

Do you have a question about the book? Login to be able to add your own question.

Opinions about Bookdelivery

More customer reviews