Name: Marketing Blunders: Cases & Lessons for Managers
SKU: 61498774
Price: 18.25 EUR
Availability: InStock
Author: Hamzah, Zalfa Laili ; Dar, Ong Lin
ISBN: 9781543761795

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portada Marketing Blunders: Cases & Lessons for Managers

Marketing Blunders: Cases & Lessons for Managers

Type

Physical Book

Author

Ong Lin Dar

Zalfa Laili Hamzah

Publisher

Partridge Publishing Singapore

Language

English

Pages

108

Format

Paperback

Dimensions

22.9x15.2x0.7 cm

Weight

0.17 kg.

ISBN13

9781543761795

Synopsis "Marketing Blunders: Cases & Lessons for Managers"

Marketing Blunders: Lessons for Future Managers is all about marketing lessons from year 2009 to 2020. It starts off with a brief background of the business. Then, the authors reveal what went wrong in each case and how the company solved the issue or turned a bad situation into a positive one. All cases end with a list of lessons learnt and discussion questions. You will learn the potential marketing blunders and how to avoid them. This book will help you build and strengthen your brand.

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Marketing Blunders: Cases & Lessons for Managers - Hamzah, Zalfa Laili ; Dar, Ong Lin

Synopsis "Marketing Blunders: Cases & Lessons for Managers"

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