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portada Marketing Management
Type
Physical Book
Author
Publisher
Language
English
Pages
176
Format
Paperback
Dimensions
22.9x15.2x1 cm
Weight
0.27 kg.
ISBN13
9786202525152
Categories

Marketing Management

Malhar Pangrikar (Author) · LAP Lambert Academic Publishing · Paperback

Marketing Management - Pangrikar, Malhar

New Book Imported to Netherlands
Delivery: 14 Oct - 16 Oct Shipping: 13 to 14 business days.
€ 77,06
Import costs and 9% BTW included in the price ✅
€ 77,06

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Synopsis "Marketing Management"

The learning's with this books are: 1. You will learn various concepts of marketing, right from an overview of marketing to marketing Mix - 4Ps and 7Ps of marketing. 2. You will learn marketing research and segmentation, targeting and positioning (STP). 3. You will learn consumer and business buying behavior. 4. You will learn demand measurement and sales forecasting. 5. You will learn consumer Buying Behavior, structural models of attitude. 6. You will learn product, pricing and distribution decision.

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The book is written in English.

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The binding of this edition is Paperback.

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