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portada Marketing Strategy and Management
Type
Physical Book
Publisher
Author
Year
2014
Language
English
Pages
560
Format
Paperback
ISBN13
9781137025821
Categories

Marketing Strategy and Management

M. Baker (Author) · Palgrave · Paperback

Marketing Strategy and Management - M. Baker

New Book Imported to Netherlands
Delivery: 16 Oct - 20 Oct Shipping: 5 to 6 business days.
€ 113,15
Import costs and 9% BTW included in the price ✅
€ 113,15

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Synopsis "Marketing Strategy and Management "

The fifth edition of Marketing Strategy and Management builds upon Michael Baker's reputation for academic rigor. It retains the traditional, functional (4Ps) approach to marketing but incorporates current research, topical examples and case studies, encouraging students to apply theoretical principles and frameworks to real-world situations.

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