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portada Marketing (in German)
Type
Physical Book
Publisher
Author
Language
German
Pages
172
Format
Paperback
ISBN13
9783658056926
Edition No.
1

Marketing (in German)

Michael Froböse (Author) · Springer Gabler · Paperback

Marketing (in German) - Michael Froböse

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Synopsis "Marketing (in German)"

Dieses Lehrbuch macht Studierende auf anschauliche Weise mit den Leitprinzipien des Marketing vertraut und vermittelt eine marktorientierte Denkweise. Kurze Lerneinheiten, übersichtliche didaktische Module sowie die begleitende Lernkontrolle sorgen für eine effektive Wissensvermittlung. Marketing richtet sich damit an alle, die sich mit Fragen der marktorientierten Unternehmensführung im Rahmen ihrer Aus- und Weiterbildung (auch im Nebenfach) sowie ihrer beruflichen Praxis auseinandersetzen.

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The book is written in German.

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The binding of this edition is Paperback.

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