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portada Miopia no Marketing (in Portuguese)
Type
Physical Book
Publisher
Author
Year
2022
Language
Portuguese
Pages
106
Format
Paperback
Dimensions
23x18 cm
ISBN13
9789896946616
Edited in
Portugal

Miopia no Marketing (in Portuguese)

Theodore Levitt (Author) · Actual Editora · Paperback

Miopia no Marketing (in Portuguese) - Theodore Levitt

New Book Imported to Netherlands
Delivery: 29 Sep - 07 Oct Shipping: 13 to 18 business days.
€ 26,05
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Synopsis "Miopia no Marketing (in Portuguese)"

Em que área de negócios está realmente a trabalhar? Esta é uma questão que todos os executivos têm de levantar antes que a procura dos produtos e serviços das suas empresas comece a diminuir. Theodore Levitt explica porque é que as empresas se tornam obsoletas quando não entendem o que os seus clientes realmente desejam. Neste livro, o reputado pioneiro do marketing identifica quatro mitos bastante difundidos que colocam as empresas em risco, explicando também como é que os líderes empresariais podem focar-se nas verdadeiras necessidades dos clientes.

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In what language is the book written?

The book is written in Portuguese.

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The binding of this edition is Paperback.

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