Name: Please Be Ad-vised: 7th Edition
Price: 105.87 EUR
Availability: InStock
Author: Wood, Douglas J.
ISBN: 9781494807108

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Type

Physical Book

Author

Douglas J. Wood

Publisher

Createspace

Language

English

Pages

428

Format

Paperback

Dimensions

25.1 x 17.8 x 3.0 cm

Weight

1.02 kg.

ISBN13

9781494807108

Synopsis "Please Be Ad-vised: 7th Edition"

Now in its 7th edition, Please Be Ad-Vised: A Legal Reference Guide for the Advertising Executive by Douglas J. Wood, continues to be the leading industry treatise on advertising law for CEOs, CMOs, CFOs, general counsel, creative directors, and account managers and an important reference tool in managing their companies' advertising and business activities. This edition not only provides hands-on guidance to brand managers, account executives, media planners, copy writers, producers, human resource managers, business affairs managers, and their respective lawyers but is also supported by a website that includes a wealth of materials, including videos of commercials discussed in the book, forms, cases, regulations, rulings, and more. It is perhaps the most robust collection of its kind. Those who teach, practice, or study advertising and marketing will find it an invaluable resource. In short, it should be read by anyone involved in the day-to-day business of advertising.

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Please Be Ad-vised: 7th Edition - Wood, Douglas J.

Synopsis "Please Be Ad-vised: 7th Edition"

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