Name: Pre-Suasion (in Spanish)
SKU: 48253200
Price: 35.08 EUR
Availability: InStock
Author: Robert Cialdini
ISBN: 9786073153737

Type

Physical Book

Author

Robert Cialdini

Publisher

Conecta

Year

2013

Language

Spanish

Pages

448

Format

Paperback

ISBN13

9786073153737

Edited in

México

Edition No.

2017

Synopsis "Pre-Suasion (in Spanish)"

La persuasión es una habilidad imprescindible en cualquier actividad profesional a todos los niveles en organizaciones y empresas. Pero, ¿cuáles son las mejores técnicas de persuasión?, ¿qué elementos de la comunicación permiten conquistar al público?, ¿cuáles son los momentos fundamentales en una argumentación? y ¿qué diferencia a un comunicador eficaz de un auténtico persuasor? Con el rigor científico y la capacidad de divulgación que le caracterizan, Robert Cialdini explica en este libro cómo capitalizar el tiempo previo a la transmisión de un mensaje importante.

Robert Cialdini

(Author)

View Author's Page

Robert B. Cialdini (Wisconsin in 1945), is an American psychologist, researcher, and writer, widely recognized for his studies on persuasion and influence. Considered a global authority in applied social psychology, his ideas have had a huge impact on the world of marketing, politics, and communication. Cialdini has been a professor at Arizona State University and has received multiple academic distinctions for his research and dissemination work. His work has influenced both the academic and business realms, helping to understand how people make decisions and how they can be ethically guided. His most influential work is Influence: The Psychology of Persuasion, published in 1984, where he presents six key principles of persuasion that have become a mandatory reference.

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