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portada Presidential Campaigns and American Self Images
Type
Physical Book
Publisher
Author
Language
English
Format
Hardcover
ISBN13
9780367284190

Presidential Campaigns and American Self Images

Miller Arthur, H Und E Gronbeck Bruce: (Author) · Routledge Chapman Hall · Hardcover

Presidential Campaigns and American Self Images - Miller Arthur, H Und E Gronbeck Bruce:

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Synopsis "Presidential Campaigns and American Self Images "

This volume explores a central political paradox: why American scholars, journalists, and citizens periodically question the viability of their presidential electoral system and yet believe that presidential elections are our best hope for tomorrow. The book argues that the key to understanding this paradox lies in the concept of "self-image," exploring relationships between campaign activities and political culture. After presenting an introduction to the history of presidential campaigning and a theory of political image, the book arranges essays in three parts: images centered on candidates, mass media, and the public. A final essay assesses explanations of the contrasts between the 1988 and 1992elections and suggests tomorrow's research agenda.

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