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portada Psyconversion®: 117 Behavior Patterns for an Improved User Experience and Higher Conversion Rates in E-Commerce
Type
Physical Book
Publisher
Author
Language
English
Pages
307
Format
Paperback
ISBN13
9783658445928
Edition No.
2024th

Psyconversion®: 117 Behavior Patterns for an Improved User Experience and Higher Conversion Rates in E-Commerce

Philipp Spreer (Author) · Springer · Paperback

Psyconversion®: 117 Behavior Patterns for an Improved User Experience and Higher Conversion Rates in E-Commerce - Philipp Spreer

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Synopsis "Psyconversion®: 117 Behavior Patterns for an Improved User Experience and Higher Conversion Rates in E-Commerce"

This book offers 117 concrete applicable behavior patterns for an improved user experience and conversion rate along the customer journey. The author explains how people decide, which unconscious behavior patterns they use, and how these can be addressed in digital marketing. Science now agrees that our brain works with two systems: an emotional-intuitive and a rational decision-making system. The rational system is provided with sufficient arguments in e-commerce, but accounts for only around 5% of all decisions! The remaining 95% of the customer's brain has so far been largely neglected. There, decisions are made based on deeply anchored, unconscious patterns of behavior - the so-called "behavior patterns". Knowledge of behavior patterns makes it possible to finally understand online customer behavior in depth. This reveals the opportunity to specifically improve the user experience and make your business more successful. The content behavior patterns and how they can be used in the digital environment improving the user experience and your conversion rate library of 117 behavior patterns from awareness to retention framework for identifying suitable behavior patterns ethical-moral limits of use

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