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portada Public Relations: A Practical Approach
Type
Physical Book
Publisher
Author
Year
2018
Language
English
Pages
276
Format
Paperback
ISBN13
9781352002782
Edition No.
3
Categories

Public Relations: A Practical Approach

Ellen Gunning (Author) · Palgrave · Paperback

Public Relations: A Practical Approach - Ellen Gunning

New Book Imported to Netherlands
Delivery: 14 Sep - 16 Sep Shipping: 6 to 7 business days.
€ 64,79
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Synopsis "Public Relations: A Practical Approach "

Now in its third edition, this core textbook provides students with a highly engaging and accessible introduction to the world of PR, covering diverse topics such as event planning, press releases, crisis management, ethics, managing your own PR agency and how to use social media effectively. The author draws on over 25 years of hands-on experience as a PR practitioner and lecturer to provide cutting-edge and insightful examples and debates relating to key contemporary issues, from Twitter-storms and whistleblowing, to the Ebola crisis and media relations in the White House. With information drawn from a wide range of international experts, the book offers case studies that cross continents and cover small, local and large multinational organisations, resulting in a truly global perspective. This new third edition has been comprehensively revised and updated throughout, equipping readers with the practical skills they need to succeed as a PR professional in the twenty-first century.Public Relations: A Practical Guide is a must-have companion for all those studying practitioner courses on Public Relations taught and accredited by PR professional organisations. It will be also be an essential textbook for undergraduate and postgraduate students studying introductory Public Relations modules at universities. 

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