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portada Quantitative Method-Breviary - Spss: A Problem-Oriented Reference for Market Researchers
Type
Physical Book
Language
English
Pages
46
Format
Paperback
ISBN13
9783748131342

Quantitative Method-Breviary - Spss: A Problem-Oriented Reference for Market Researchers

Jens K Perret (Author) · Books On Demand · Paperback

Quantitative Method-Breviary - Spss: A Problem-Oriented Reference for Market Researchers - Jens K Perret

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Synopsis "Quantitative Method-Breviary - Spss: A Problem-Oriented Reference for Market Researchers"

This breviary likewise addresses students as well as practitioners that are active in quantitative market research and applied statistics and data analysis in particular. It provides a pragmatic summary of all the most commonly implemented statistical methods and their implementation in the standard software package SPSS. Aside from an overview over the different methods, their practical use and support in interpreting the results the breviary provides a decision support sheet for finding the most suitable method to solve specific problems. It is completed by a set of video tutorials demonstrating the different methods in practical applications. The breviary supports practitioners in market research as a comprehensive reference book as well as students in their data analyses during term papers of theses.

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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.

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