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portada seducing the subconscious
Type
Physical Book
Author
Publisher
Language
English
Format
Hardcover
Dimensions
23.1x15.2x2 cm
Weight
0.57 kg.
ISBN
0470974885
ISBN13
9780470974889
Categories

seducing the subconscious

Robert Heath (Author) · Wiley-Blackwell · Hardcover

seducing the subconscious - Heath, Robert

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Synopsis "seducing the subconscious"

Our relationship with ads: it's complicated A must-read for anyone intrigued by the role and influence of the ad world, Seducing the Subconscious explores the complexities of our relationship to advertising. Robert Heath uses approaches from experimental psychology and cognitive neuroscience to outline his theory of the subconscious influence of advertising in its audience's lives. In addition to looking at ads' influence on consumers, Heath also addresses how advertising is evolving, noting especially the ethical implications of its development. Supported by current research, Seducing the Subconscious shows us just how strange and complicated our relationship is with the ads we see every day.

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