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portada Survival Math for Marketers
Type
Physical Book
Publisher
Author
Year
2002
Language
English
Pages
144
Format
Paperback
Weight
0.45
ISBN
9780761916321
ISBN13
9780761916321
Edition No.
1
Categories

Survival Math for Marketers

Peter C. Weiglin (Author) · Sage Pubn · Paperback

Survival Math for Marketers - Peter C. Weiglin

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Synopsis "Survival Math for Marketers "

This book provides an introduction to the underlying mathematical concepts in marketing and management in terms accessible to students of all levels. Weiglin also explains the relevant non-mathematical issues, such as price sensitivity, product distribution, and sales estimates, and provides the tools necessary to fully understand the basics of each. Presented in an irreverent, conversational style, this book includes numerous real-world examples and illustrations that gently introduce the reader to the important mathematical concepts behind marketing and management. Intended for students and professionals of all levels, Survival Math for Marketers is a fun, easy-to-read introduction to the world of business math.

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The binding of this edition is Paperback.

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