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portada Teaching Type to Talk
Type
Physical Book
Author
Publisher
Language
English
Pages
168
Format
Hardcover
Dimensions
31.3x23.7x2.1 cm
Weight
1.32 kg.
ISBN13
9781938461064
Categories

Teaching Type to Talk

Alan Peckolick (Author) · Pointed Leaf Press · Hardcover

Teaching Type to Talk - Peckolick, Alan

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Synopsis "Teaching Type to Talk"

Accompanying the revolutionary spirit taking hold of American culture in the mid-1960s and 1970s, American graphic designer Alan Peckolick heralded a movement in graphic design, known as expressive typography. Along with his mentor and icon Herb Lubalin, Peckolick called for a new caliber of design: Dreaming up and hand-drawing letterforms that had never existed before, with type, which once exclusively played a supporting role to the graphic image, now taking center stage. Calling for conceptual typography over a standardized format, Peckolick gave letterforms a presence on the page - and also an attitude: His designs will talk back, and always speak up. Teaching Type to Talk is the first-ever compendium to span the typographer's career. Peckolick's work is equal parts witty, shrewd, and impeccable, and is accompanied by original anecdotes as insightful and tongue-in-cheek as his designs.

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