Name: The Apple way
SKU: 18751098
Price: 28.66 EUR
Availability: InStock
Author: Cruikshank, Jeffrey L.
ISBN: 9780072262339

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Physical Book

Author

Jeffrey L. Cruikshank

Publisher

McGraw-Hill Professional Publishing

Synopsis "The Apple way "

Apple's stock has increased in value an unprecedented 250 percent in the past year, and a two-for-one split was announced in February 2005. More than 10 million iPods have sold, putting Apple at the forefront of the digital music revolution. This book is filled with real-world examples of Apple's phenomenally successful management principles, and is written by the bestselling author of several Harvard Business School Press titles.