Name: The Consumer Behaviour Book
SKU: 57432873
Price: 10.18 EUR
Availability: InStock
Author: Tasgal, Anthony
ISBN: 9781915951205

Select your country

Americas

Europe

Rest of the world

Type

Physical Book

Author

Anthony Tasgal

Publisher

Lid Publishing

Language

English

Pages

160

Format

Paperback

ISBN13

9781915951205

Synopsis "The Consumer Behaviour Book"

Neoclassical economics assumes that most people have well-defined preferences and make well-informed, self-interested decisions based on those preferences. But in the real world, this is often not the case. This book combines elements of economics and psychology to help you understand how and why consumers behave the way they really do. Using behavioural economics as the foundation, the author explains the anomalies in consumer choices and what really influences human behaviour, preferences and decision-making. Often the case, emotional as well as economic factors play a vital role in consumer behaviour. Therefore, behavioural economics can be an important aid to business and marketing strategies by understanding how consumer decisions can be influenced.

Customers reviews

Have you read this book? Login to add your review.

More customer reviews

0% (0)
0% (0)
0% (0)
0% (0)
0% (0)

Questions and Answers about the Book

Do you have a question about the book? Login to be able to add your own question.

Opinions about Bookdelivery

More customer reviews

The Consumer Behaviour Book - Tasgal, Anthony

Synopsis "The Consumer Behaviour Book"

Customers reviews

Frequently Asked Questions about the Book

Is the book original?

In what language is the book written?

What is the format of this book?

Questions and Answers about the Book

Opinions about Bookdelivery