Name: Two Can Play
SKU: 66890882
Price: 57.76 EUR
Availability: InStock
Author: Ali Hazelwood

Type

Physical Book

Author

Ali Hazelwood

Publisher

Thorndike Press Large Print

Year

2019

Language

English

Pages

256

Format

Hardcover

ISBN13

9781420534252

Two Can Play

Ali Hazelwood (Author) · Thorndike Press Large Print · Hardcover

New Book Imported to Netherlands

Delivery: 18 Sep - 29 Sep

€ 57,76

Import costs and 9% BTW included in the price ✅

€ 57,76

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Synopsis "Two Can Play"

Nudge meets Hooked in a practical approach to designing products and services that change behavior, from what we buy to how we work.

Deciding what to create at modern companies often looks like an episode of Mad Men: people throw ideas around until one sounds sexy enough to execute and then they scale it to everyone. The result? Companies overspend on marketing to drive engagement with products and services that people don't want and won't help them be happier and healthier.

Start at the End offers a new framework for design, grounded in behavioral science. Technology executive and behavioral scientist Matt Wallaert argues that the purpose of everything is behavior change. By starting with outcomes instead of processes, the most effective companies understand what people want to do and why they aren't already doing it, then build products and services to bridge the gap.

Wallaert is a behavioral psychologist who has led product design at organizations ranging from startups like Clover Health to industry leaders such as Microsoft. Whether dissecting the success behind Uber's ridesharing service or Flamin' Hot Cheetos, he underscores with clarity and humor how this approach can improve the way we work and live.

This is an essential roadmap for building products that matter--and changing behavior for the better.

Ali Hazelwood

(Author)

View Author's Page

Ali Hazelwood is a renowned author of romantic comedies who has captivated readers around the world with her charming stories and unforgettable characters. Of Italian origin, Hazelwood grew up surrounded by books and dreaming of worlds filled with romance and adventure. Her love for science and writing led her to combine both interests in her novels, where the female protagonists often stand out as brilliant scientists in search of love and professional success.

Before becoming a full-time writer, Hazelwood was a researcher in neuroscience, an experience that has allowed her to bring authenticity and depth to the plots of her books. Her literary debut, "The Love Hypothesis", quickly became an international phenomenon, making it onto the New York Times bestseller list and earning praise for its freshness, humor, and diverse representation.

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