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portada Value Based Management
Type
Physical Book
Author
Publisher
Language
English
Pages
96
Format
Paperback
Dimensions
22.9x15.2x0.6 cm
Weight
0.15 kg.
ISBN13
9786202666381
Categories

Value Based Management

Irobiko Chimezie Kingsley (Author) · LAP Lambert Academic Publishing · Paperback

Value Based Management - Kingsley, Irobiko Chimezie

New Book Imported to Netherlands
Delivery: 25 Sep - 29 Sep Shipping: 14 to 15 business days.
€ 59,74
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Synopsis "Value Based Management"

Value Based Management (VBM) focuses solely on theories and practice of management, advertisement and marketing in organizations, with innovation at the forefront. This book contains tools to help business managers define opportunities, discover new ideas, develop unique designs, and demonstrate innovation. It also includes management concepts that have been proven to work at large companies like Toyota, HP and Microsoft. The author based his recommendations on research knowledge and findings from past and existing challenges to business growth. Major aspects of management, innovation and value-based marketing were discussed for the benefit of Cadbury Plc and Daily Sun, Nigeria. More importantly, the book includes a clear and thorough explanation of the necessary critical tools for value creation in business. It discussed the effectiveness of persuasive advertising and strategic management in improving earnings and creating sustainable competitive advantage.

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The book is written in English.

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The binding of this edition is Paperback.

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